Students will receive training in keyword research, on page search engine optimization (SEO), link building, and more. We'll see how to research your competitors links and keeping your web site search engine friendly. You'll learn techniques to increase your ranking in the Google search engine results pages (SERP).
Google AdWords Part 1
Google AdWords allows individuals and organizations to advertise on the Internet. In this course, students will learn how to create and navigate a Google AdWords account, create and manage ad campaigns, work with keywords, write ads, manage bidding and budgets, launch and manage ads and be able to create financial and performance reports.
Google AdWords Part 2
AdWords can help you view how your ads are performing and refine targeting to get the best result out of your compaign. You will learn how to create and campaigns for the google display network, configure location, language and schedule for compaigns. You will also learn how to plan and create and ad Compaign for Youtube.
Google Analytics Part 1
This class will go over how to implement Google Analytics, how to manage your accounts, perform reports and in-depth analysis with specific reports.
Google Analytics Part 2
This class will help you gain the ability to create and customize your information they way you want. You will learn how to do an account setup and event tracking. Also learn the steps to building dashboards and building custom reports.
"Very interesting and informative. A good overview, and it's good to have a book to go read on about areas and strategies not covered in class."
Ginger Gebka, Accurate Biometrics
Anne Marie Koerner, Katten Muchin Rosenman
"Very interesting class. I learned a lot."
"Kevin is a powerful instructor. This class was a huge return for my time."
"Overall the class was great. I learned everything that I was hoping to."
"Very informative. Provides a better sense of how data is processed online and how to best optimize pages for better search results."
"Excellent and very informative session. A lot of great information was provided. The instructor was very knowledgeable on the topic and was able to answer all questions that came up."
Lili Santillan, RF Ideas
"My overall impression of the class was that the information provided was very useful for online marketing"
"I was very impressed with the instructor. He had a lot of knowledge, was able to answer questions and gave great examples."
"Informative and a lot of detail to absorb. Kevin was good at showing examples and details."