Students will receive training in keyword research, on page search engine optimization (SEO), link building, and more. We'll see how to research your competitors links and keeping your web site search engine friendly. You'll learn techniques to increase your ranking in the Google search engine results pages (SERP).
Google AdWords Part 1
Google AdWords allows individuals and organizations to advertise on the Internet. In this course, students will learn how to create and navigate a Google AdWords account, create and manage ad campaigns, work with keywords, write ads, manage bidding and budgets, launch and manage ads and be able to create financial and performance reports.
Google AdWords Part 2
AdWords can help you view how your ads are performing and refine targeting to get the best result out of your compaign. You will learn how to create and campaigns for the google display network, configure location, language and schedule for compaigns. You will also learn how to plan and create and ad Compaign for Youtube.
Google Analytics Part 1
This class will go over how to implement Google Analytics, how to manage your accounts, perform reports and in-depth analysis with specific reports.
Google Analytics Part 2
This class will help you gain the ability to create and customize your information they way you want. You will learn how to do an account setup and event tracking. Also learn the steps to building dashboards and building custom reports.